Blog post #7

Diffusion Theory of the Smartwatch

The Diffusion of Innovations theory, developed by Everett Rogers, provides insights into the adoption of new technologies like smartwatches. Based on this theory, the smartwatch has had an extensive evolution. The pioneer of smartwatches was Steve Mann, who collaborated with the Hamilton Watch Company and Electro/Data Inc. with the LED prototype Pulsar in 1972. 

Early smartwatch adoption soared among tech enthusiasts and business people. These smartwatches from the 1970s-1980s provided sports scores, television screenings, radio, stock prices, and weather forecasts. There is also a later adoption of the smartwatch and some people might not find a need for them at all. 

The initial versions of smartwatches were priced between $1,000 and $3,000, making them less appealing to the general public. However, the current market features more accessible options, such as the Fitbit or Apple Watch, which are available at prices ranging from $100 to $500. This affordability has significantly broadened the want for smartwatches. Additionally, if individuals don't see the added value in its unique technological features or do not know how to use them (boomers), they will most likely not adopt this technology. 

The 'boom of the smartwatch' really began in the 2010s due to the multifunctional use of this product. Smartwatches provide a diverse set of features, including fitness tracking, voice commands, mobile payments, and seamless smartphone notifications. Alongside these functionalities, smartwatches offer extensive customization options and currently present a more practical alternative to higher-end watches. 

Smartwatches, while offering convenience, raise significant downsides. Data collection and constant notifications raise privacy concerns and contribute to dependency and distraction, affecting productivity. Prolonged device use may lead to health issues like eye strain and other behaviors. Rapid technological advancements render early models obsolete, causing dissatisfaction. Dependence on technology, frequent charging, and a shorter lifespan compared to traditional watches are additional drawbacks. Excessive device engagement can also lead to social isolation, detracting from meaningful interpersonal interactions.

Overall, the Diffusion of Innovations theory provides valuable insights into the evolution of smartwatches. The Diffusion of Innovations theory not only explains adoption patterns but also emphasizes the need to navigate the complexities of integrating innovative technologies into our lives.